Why and how do people drink coffee? What coffee innovations are there? Hardly any other beverage has so much influence on people's moods and on our global climate on a daily basis. Coffee most strongly stimulates the sense of smell in people. The many olfactory components of coffee are perceived by people as an overall scent, without being able to precisely identify each individual olfactory component. Processing the smell of coffee in the brain triggers strong emotions in people.
In Germny. Europes` strongest economy the per capita consumption of coffee rose to 168 liters for example in Germany in 2020. This positive development can be attributed to coffee consumption at home, especially due to the increased use of the home office. Almost one in three households in Germany owns a fully automatic coffee machine. Whole bean" products, in particular, therefore grew significantly in 2020. Their sales rose by 26 percent and currently account for a market share of 37 percent. The "coffee pods" category increased by 6 percent and 4 percent more coffee capsules were sold. Sales of classic, ground filter coffee grew by 0.2 percent. With a market share of 50 percent, it remains by far the strongest segment in the German roasted coffee market.
#Third-wave coffee is a movement in coffee marketing emphasizing high quality.
#Beans are typically sourced from individual farms and are roasted more lightly to bring out their distinctive flavors.
#Though the term was coined in 1999, the approach originates in the 1970s, with roasters such as the Coffee Connection.
More and more scene cafés are springing up in Germany, the so-called third coffee wave, where a great deal of knowledge about coffee cherries and coffee beans and how to prepare the beverage is imparted to customers. Customers thus become, after the beans and the barista, the third most important thing in these cafés. Here, before the actual preparation, there is intensive philosophizing about the origin of the coffee and the composition of the coffee cherries, as well as about the currently most popular forms of preparation. Until the customer receives the drink, a lot of content about coffee is conveyed in a very individual way by the barista in charge.
Convenience with pads and capsules in aluminum, partly deep-frozen, for preparation just in time, on the one hand. And the, especially in Germany, seemingly eternal tradition of filter coffee, on the other. The out-of-home experience is recreated at home with high-priced and technically advanced portafilter machines and Wi-fi enabled fully automatic machines. Barista courses and milk froth tips provide the instructions for the perfect cappuccino on YouTube.
Ecological questions arise especially with the use of aluminum coffee capsules. How sustainable is the insertion of the capsule for, for example, only a single espresso? Of course, coffee capsule manufacturers emphasize how easy it is to recycle the capsules and drop them off at collection points. Additional waste for love, heat and energy? Additional environmental impact for easier wakefulness? Compostable capsules with coffee from sustainable cultivation offer an alternative.
The trend in the coffee sector in 2022 will be defined by toppings and refinements, for example with Arabic coffee spices, cardamom or cinnamon. Small cookie crunches as toppings on the milk foam will also determine the coffee specialties in 2022. Coffee startups are able to be faster and more innovative than the established manufacturers. Coffee combinations with superfoods and lemonades and vegan milk alternatives will increasingly determine the coffee market in 2022. Cold Brew coffee as an innovative product form has arrived in Europe, but does not determine a sustainable trend in the coffee sector. The discussions about the advantages and disadvantages of Fairtrade products in the coffee sector, the reports on the exploitation of coffee farmers, child labor on coffee plantations and the handling of agricultural resources in coffee production show the socio-economic and ecological impact of this product around the world. Therefore, topics such as sustainability, guarantees of origin, fair and respectful treatment of local coffee farmers, and environmental protection will significantly determine coffee consumption in 2022.
Global demand for coffee will double by 2050. At the same time, there will be a worldwide decrease in coffee acreage due to climate change. The development of coffee cultivation, for example in Ethiopia, shows the enormous loss of up to 60% of the coffee cultivation area by the end of this century due to global warming and the lack of rain. The increased environmental awareness in coffee consumption will lead to more sustainable products and a complete rethinking of coffee drinking.